Nutrition for Optimal Health Association, Inc.

Amory Lovins

Amory Lovins is the chief executive officer - research and co-founder of the Rocky Mountain Institute, a 15-year-old independent, nonprofit resource policy center established to advise firms and governments worldwide on advanced resource productivity and environmental issues. A physicist educated at Harvard and Oxford, Mr. Lovins is the recipient of a MacArthur Fellowship, and the Nissan, Mitchell, and Onassis Prizes. He has briefed nine heads of state, published 26 books, including Natural Capitalism, and consulted for scores of industries and governments worldwide. The Wall Street Journal named Mr. Lovins among 28 people in the world most likely to change the course of business in the 1990s. His work focuses on transforming the car, electricity, and real estate toward advanced resource productivity.